In the summer of 2022, global supply chains were under strain—particularly for cotton products. Loblaws, along with other major retailers, faced shortages in disposable cotton swabs due to ethical concerns surrounding forced labor in the Uyghur region of China, which accounted for 20% of the global cotton supply. With national brands like Q-tips facing their own inventory constraints, shelves were left nearly empty. Loblaws needed a fast and ethical solution to maintain customer trust and product availability.
Foresight stepped in with a swift response. We identified a high-quality supplier with enough allocation to meet Loblaws’ needs and began development of a private-label solution. Without waiting for artwork approvals, we moved quickly to create a shelf-ready, market-relevant product designed to compete with—or beat—Costco Canada’s pricing, without compromising quality.
Within two months, Foresight delivered 150ct and 1000ct Top Cotton swabs to Loblaws stores across Canada. Loblaws became the most competitively priced and reliably stocked cotton swab provider in the country during a time of industry-wide shortages.
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